Security First Mobile Application Launch
Damage to or loss of a home can be devastating to a family. To help get life back to normal as quickly as possible, Security First Insurance launched the FIRST homeowner’s insurance mobile application for iPhone users. The application puts homeowner’s at ease with insurance services available right at their fingertips and helps simplify the process by guiding you through the steps to file a claim, even when other forms of communication are down.
In order to establish a unique direction for the advertising campaign, we created a series of TV spots featuring animated characters created exclusively for Security First. The superhero dad helped ease his family’s concerns by demonstrating the new app and its helpful features.
The application continues to be a strong benefit to the company’s policyholders. It is now available for a variety of mobile operating systems – and serves as a platform to introduce first-of-its kind features within the app itself.
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